Nobody likes to miss out on something big. Holiday spending on our country will be over 600 BILLION dollars this year. People love shopping at small, family owned businesses during the holidays because they know that the revenue stays local.
Cyber Monday is just 6 weeks away. The holiday shopping season is right around the corner. Now is the time for your small business to put together an irresistible sales promotion. We’d love to help you come up with a custom strategy for your business, but here are 5 campaigns that have proven to be really effective for small business.
#1 The Early Bird Offer
Get ahead of the holiday rush and organize a pre-holiday sale. Host an event in your store where you offer free cookies and hot chocolate all day and then give away a free promotional item (like a coffee mug or bag of chocolate or gift card) to every person who spends more than $50 on that day.
#2 Online Holiday Gift Guide
Help your customers find a gift in your store by highlighting a few of your most popular holiday products in a holiday gift guide. The guide could be either in print or online. It would be a great piece to push out to social media as well.
#3 A Gift Card Bonus
Encourage your customers to buy a gift card at your shop by offering a bonus gift card with a minimum purchase. For example, offer a free $10 gift card with the purchase of a $50 gift card. This promotion offers a win-win scenarios for both the shopper and the small business owner.
#4 Free Gift Wrapping and Shipping
Target big shopping days like Black Friday or Cyber Monday and offer free gift Wrapping and Shipping to anyone who make a minimum purchase in your store on those days.
#5 Run a Photo Contest with a Prize
Get your customers more engaged with your business by running a holiday photo contest. Consider a campaign like:
- Top 10 Terrible Christmas Family Portraits or
- 12 Creative Decoration Ideas or
- The World’s Ugliest Ornament contest.
Then offer a prize to the winner or winners. Be sure to post the contest on Social media.