People go to the companies that they trust the most. Trust is earned by dependability and consistency. The same is true for your brand. UPS Trucks are always brown. Coke cans are red. The Facebook logo is an ‘f’ on a blue background.
Ask your logo designer to put together a style sheet for your business that provides company colors, suggested fonts and approved logos. Then avoid these 2 design demons:
- Don’t squish, flatten or distort your logo or your text. Always keep it in perspective
- Other than changing your colors to black or white, don’t change the colors of your logo.