Do you want to increase conversions to your Shopify store? It may be that you only need to make a few small adjustments.
With over 58 million page views, Shopify is one of the most popular e-commerce platforms.
Increased organic traffic and Shopify growth have resulted in a rise in revenue for numerous business owners around the world. This is due to the different methods available to website owners to make their sites more apparent to Google’s crawlers. Because these crawlers are in charge of sending visitors from all over the internet, they must be kept satisfied at all costs in order for company owners to be able to make the most money.
Because optimizing an e-commerce website for search engines is a difficult task, we’ve compiled a list of the Top 10 Google Shopify SEO Tips to help you create and optimize e-commerce websites:
Use High Quality and Relevant Images on Your Product Pages
One of the most significant methods to raise your Google rankings is to have a lot of high-quality, relevant photos on your product pages. Whether you’re selling t-shirts, art, or any other form of product, you should be sure to include as many images as possible on the product page.
These images are critical in determining whether or not users will visit your site and buy the product.
2. Create Informative & Appealing Titles & Descriptions
One of the most effective strategies to persuade Google that your website should be ranked higher than others is to create captivating and relevant titles and descriptions. Users will typically encounter these items first when visiting a specific product page inside your store, therefore they must be as helpful as possible.
It’s critical to incorporate the most relevant keywords in these places of your website in order to please Google. This advice should always be kept in mind while designing titles and descriptions on Shopify.
Don’t Post Irrelevant Content On Your Blog
One of the best methods to delight Google is to share relevant blog entries on your website. It’s critical to publish articles that are both helpful and original in their own right while developing new material for your website. This will assure that the blog entries you share are unique from those shared by other websites, as well as assist you increase your domain authority (DA) in Google’s eyes.
Create A Unique ‘About Us’ Page
Creating a creative “About Us” page is a good SEO technique that can help company owners get great results. According to Search Engine Land, one of Google’s tools for measuring domain authority is this section of a website.
When building a “About Us” page for your website, try to avoid using text that already exists on some other pages within your domain. If Google notices that two separate regions of your site have the same written material, it will believe that there is a lack of originality and may penalise your site in the search results.
Shopify shop owners can benefit greatly from having a unique ‘About Us’ page, particularly if it acts as the domain’s entrance point. As a result, we suggest that you try to develop a section of your website where people can learn further about your business and its mission.
Use User Friendly Product & Category Page URLs
It’s critical to have user-friendly URLs for each product and category page on your Shopify store, particularly when it comes to helping Google figure out what content consumers will find when they visit a certain page. If you have any questions about how to update the URL structure of certain portions of your site, ask Shopify immediately.
Ensure That The Products Could Be Found Within 3 Clicks
When it comes to impressing Google, ensuring that users can discover the things they’re looking for in three clicks is critical. If visitors have to work too hard to find a specific product on your website, Google may conclude it is of poor quality and will rank it lower in the SERPs.
Shopify merchants should always seek to improve the structure of their product pages, especially if they want to see positive results from Google. This can be accomplished by having a huge image on the website, as well as more thorough product details.
Improve Site Loading Speeds With AMP
Google introduced Accelerated Mobile Pages (AMP) last year, and it has since been a hot issue among SEO gurus all around the world. AMP results now display at the top of search results, according to Search Engine Land, which has enhanced their popularity among mobile users.
The majority of Shopify shop owners are aware that quick website loading rates are critical for SEO. They may not realise, however, that AMP can help your site rank higher in Google’s eyes by improving the loading time of your domain’s pages.
Keep in mind, meanwhile, that each product and category page on your Shopify store will require its own AMP version.
Encourage User-Generated Content With Reviews
One of the most effective strategies to obtain internet exposure is to encourage user-generated content. This will not only assist you in promoting your products, but it will also give Google meaningful content for keyword research.
Customer reviews, according to Search Engine Watch, are one of the most essential factors in enhancing product search engine ranking. According to some industry experts, boosting user reviews can help businesses improve their rankings by up to 50%.
Store owners should always strive to provide great products and services in order to get the most out of consumer feedback. When people start providing favourable reviews for your Shopify store, you can use them as social proof for new visitors who are deciding whether or not to trust your site.
Promote Your Products Through Paid Ads
Paid ads are advertisements that business owners pay for in order to support their items through various social media channels, as their name implies. One of the most popular types of these services is Google AdWords, which has proven to be incredibly effective over time.
Although setting up an Adwords account can be difficult, store owners are urged to begin by promoting their products through Google Shopping. It will help test the waters before putting a significant amount of time and money into your marketing strategy.
Adwords may provide companies with targeted traffic that is keen to make online transactions, according to Shopify Plus. You can expect to notice an increase in your conversion if your product page layout is set up appropriately.
Optimize Product Titles With Keywords
When it comes to optimising websites for search engines, it’s no secret that keywords are crucial. Shopify business owners, on the other hand, may be unaware that Google employs over 200 ranking variables to rank websites in its SERPs.
As a result, it’s critical for online entrepreneurs to establish optimal product titles that include the most relevant keywords in the mix.
There are a plethora of programmes available these days that help you to locate suitable keywords by simply typing a few keywords into a search bar:
Google no longer allows you to use their free Keyword Planner tool. However, if you open an Adwords account and add your website to it, you will be given a list of similar keywords that you may use right away.
Keyword optimization is one of the oldest SEO tactics, but it’s still one of the most efficient ways to increase the exposure of your goods in search engines. Indeed, many online professionals believe that this is the most critical thing to consider when launching a Shopify site.
On Shopify, there are a variety of techniques to optimize your pages for keywords, but they all revolve around providing optimized content.